When creating a Japanese e-commerce website using Shopify for the Japan market, there are several crucial points to keep in mind. Simply translating your content is not enough to make the website optimal for Japanese users. In this article, we will explain the 6 key factors you should consider in advance.
Clearly defining the countries and regions you want to target is essential for success.
Shopify requires market and language settings, so the first step is to determine which countries or regions you want to target—whether it’s the U.S., Europe, or various Asian countries, in addition to Japan.
Shopify provides numerous apps for language settings, and machine translation is also available.
However, machine translations often fail to convey the intended meaning, nuances, or business tone accurately. Therefore, localization—using expressions that match the target audience and business context—is necessary. Manual translation is ideal.
Adopting a design and user experience (UX) that suits your target market is crucial.
Japanese Web design favors information-rich layouts, while Some countries prefer simple designs.
Additionally, language differences may require design adjustments. For instance, English, German, and French text tends to be longer than Japanese text, which affects the layout width.
To ensure readability, it is important to consider appropriate font sizes and line spacing.
SEO strategies in Japanese will be needed when aiming to increase search traffic from international markets.
Payment and shipping are critical aspects of cross-border e-commerce.
Technical settings and testing during development should also be planned in advance.
Creating a JapaneseE-Commerce Website for Japan Market in Shopify requires expertise in design, SEO, and localization. If you build your Website with the same approach as a normal English website, you may end up with a Website that does not resonate with Japanese users.At Goat WebCreation Japan, we offer comprehensive support for planning, designing, translating, and operating multilingual Shopify e-commerce Website for the Japan market.
Even if you’re unsure where to start with your Website, we’re here to help. Feel free to contact us and share your vision with us.